Select Page

Invalidated Visits

On this page the different invalidation categories we use are explained, if anything is still unclear feel free to contact us via skype or email.



Category Explanation
Headless Headless browsers provide automated control of a web page in an environment similar to popular web browsers, but are executed via a command-line interface or using network communication.
Mismatch A mismatch between device indicators was found, for example: A Samsung S20 useragent with a 300×200 resolution while the normal resolution is 3200×1440
iFrame Our link was loaded in an iFrame.
No redirect (No JS) We were unable to redirect the visit. This usually happens when Javascript is not enabled on the target device or the visit terminated within less than 0.1 seconds
Duplicate click Two or more clicks on the same impression or click url.
Duplicate visit Two or more clicks from the same useragent + ip combination within a very short amount of time.
No impression The impression that should have made the click was never shown.
Late click (no invalidation) Clicks coming in later than usual. However this is NOT a reason for us to invalidate the costs.
Expired click The click happened more than 24 hours after the bidrequest was won.